Role: Lead UX Designer and developer.
Central Restaurant Products is a wholesale restaurant company servicing all of North America.
Central Restaurant Products presented me with the task of updating the product page on their main website to increase conversion. I started my process from scratch. My process began by researching our competitors and doing some preliminary online research on basic UX needs for product pages. From here I was able to gather a series of screenshots from competitors. Next step, I analyzed what they were offering that we did not. Things I noticed that Central was lacking:
-Large product images
-Ability to zoom in on images to see the details
-Large CTA
-Color of CTA
-Live stock availability (to push a sense of urgency)
I presented my findings to the Marketing team and CEO, who agreed to let me drive the changes. Lastly, I took the existing HTML and updated the code with the above functions.
Outcome: Newly designed Product Page and increased conversions.
Challenges: In hindsight, we should have presented a prototype to the users of the page, restaurant owners and employees to see what they needed. Though it did increase conversions, I feel like this was just a start to the UX process and should be an ongoing effort by this company. This project also challenged me to learn coding across all browsers.
Final product:
